With the Arrival of the SIRI functionality (voice recognition) on the iPhone 4S, Apple creates new opportunities and challenges for Media and Ad Agencies. How to generate revenue from this functionality? As keyword driven searches generate Banner Advertisement on Search Engines, can we creates advertisement responses to voiced requests? Pretty easy you will say this is just a Taxonomy play where Voice will have to be matched to brands or advertisement key-wording. However we still have to consider relevancy risk in user experience when interpretation is wrong. Also can we move beyond basic display advertisement and develop a solution that will drive voice advertisement direct responses to queries ?

I think voice recognition directory players may have a card to play here as they have already developed this type of solution through directory assistance tools. Can we leverage this solution and deploy it at large on various applications as yellowpages.ca directory ?

A key element that will be required to track is the usage of this functionality and how user will embark and consider this tool as valuable tool.

Thank you